Priority for funding is given to applications targeting underprivileged groups who are at risk of ill-health, and setting-based health promotion programmes such as those conducted in schools, workplaces, other community-based settings and primary care settings.

Higher funding priorities will be accorded to the following thematic areas:

I. Tobacco control

• Empowering youth, women or high-pressure career workers to abstain from smoking
• Motivating smokers to cease smoking

II. Lifestyle, nutrition and physical activity

• Enhancing government initiatives toward healthy eating and regular physical exercise
• Empowering working population to adopt healthy eating and physical activity, especially at the workplace
• Equipping the younger generation to adopt healthy lifestyle practices, for example, avoiding unhealthy habits, dangerous sex, alcohol and drug misuse and maintaining healthy body mass index. In particular, promoting young children to healthy eating and physical activities.

III. Mental well-being

• Promoting awareness of the importance of positive mental health, and early detection and treatment of mental health problems
• Equipping underprivileged groups with the knowledge and skills in stress management
• Reducing stigma associated with mental health problems

IV. Injury prevention

• Promoting sensible drinking (Including preventing binge drinking) to reduce injury and other alcohol-related problems
• Engaging the community in reducing injury related to falls and transport accidents
• Preventing unintentional injuries in children